My first website was created in 2008.
11 years have passed since then and madinayoga.com is my third creation.
I made lots of mistakes and honestly had no idea that my website could be something more than a mere virtual business card.
No matter what sort of website you have got as a yoga teacher, the number one thing you want to have on it is actually YOU!
Yoga teaching is all about building relationships, establishing connection and trust. Your website is continuation of you and you want to be visible there.
1. You You You
A beautiful image of yourself on your home-page is important. People come to your page because of you and your business. Do not hide behind stock images or other people’s faces.
Put yourself into the arena. Show up for your business. Think about what you want to communicate with that image? Who is your ideal client? What should you be wearing and projecting through that image?
If you have not yet - do a photo shoot and get stunning images. It does not have to be expensive. You can always find a friend who does photography as a hobby or do an exchange with a starting photographer. Have at least a few great shots for your website.
2. Your client - talk to them
When writing content always write what you can do for your reader, how you can help or support them.
Even when you are writing something about yourself, keep your clients in mind. Because whatever you are talking about should resonate with them.
Your website is not a CV, it is a story you want your visitors to read. So think about their struggles and what they would like to achieve in life. And then blend that into your story.
Make sure that there are no dead end pages on your website. Always take them further to a next one - keep telling the story. The longer they are on the website, the better!
3. Call to action
I have seen many websites where there was plenty of interesting information, but not one prompt to action.
If you teach your own classes, add a BUY button. Offer a special “New client” price, sell a class pass. A person might be looking for something that you offer, but if there is no call to action - he or she might never end up in it.
People are more likely to come to your class if they’ve committed to it by paying in advance.
There are many ways how you can set up a payment button. I often use a trybooking.com - they have got low fees and it works for me as my events are one off and irregular.
If you are not selling anything yet - collect your visitor’s email. Mailing list is a great tool and so far I find that this is the most reliable channel of sharing information. Simply because you own the email addressed and no external body (like Facebook or Instagram) defines who will see the message.
If you want to actually practice writing the right content for on your website - come to my next workshop Yoga business: branding, niche and building following.
Or book a mentoring session with me! Book it now.